I’m not long back from twelve days in the gorgeous Aragon region of northern Spain. It was brilliant. In fact it took our kids only three days to decide that they were having their best holiday ever. The following nine days did nothing to change their minds. And we parents …
Gmail is aware. Gmail cares. Gmail puts itself in my position. Gmail doesn’t want me to look bad. Gmail wants me to look good. Gmail has got my back. Gmail is technically a *client*. But Gmail is acting like my agent. We can all learn from Gmail. Agencies work for …
I killed time on a recent plane journey by passing a couple of photos through every Instagram filter in sequence. In flight safe mode on my phone it saves each image to the photo library but doesn’t post them to Instagram itself. The results can be seen to unfold in …
A long time ago in a faraway decade I was promoted to account director at BBH. But the cloud to go with this silver lining was that the promotion parachuted me into a difficult second album situation with the Cadbury client. The first album was this very popular, very successful …
I really struggled with this book. Which was bitterly disappointing. It’s an “important” novel. In fact it’s a hugely important novel in the digital, cyber-circles in which I work. (There are knowing T-shirts.) I shouldn’t have been able to put it down. Instead I had to force myself to keep …
It has taken me 17 months to row just over 1000 kilometers. I know this because I started recording my rows on Daytum back in January 2011. Daytum is a simple data collection and visualisation application that was co-founded by Nicholas Felton – he of the personal annual reports and …
Attitude and behaviour are the chicken and egg of the marketing world. For the longest time it has been generally assumed that you change attitudes in order to change behaviour. There is a pleasing, intuitive, logical linearity to that view of the world. It’s a view of the world that …
Most people share links on Twitter. Not many people make an active effort to sell them. An effective sell tells you what the link is about and why it’s worth your while to click it. (i.e. why this link in particular, above all those others that are trickling down your …
There will be digital people in the meeting won’t there? I overheard someone say this during a visit to the office of another agency some time in the last couple of weeks. (I’ve visited quite a few in several cities. No names no pack drill). It’s nearly six years since …
Diageo (global drinks giant) picked a fight with Brewdog (small Scottish brewer). I’m not going to reiterate here what fight they picked, but you should read all about it from the mouth of the Brewdog horse. This post won’t make much sense if you don’t know the background. Suffice to …
