I bought Twitter followers. Not for me obviously. And definitely not (ever) for a client. They were for a friend. No really. Well a colleague actually. A community management colleague. A joke Secret Santa present. Obviously in the real, professional, non-Secret-Santa world, this would be an unethical, sleazy, underhand, social …
A wee fun thing that I did for the Blonde Slideshare. If you are reading this you're bio curious. from Blonde
This isn’t a post about how many, or how few, people are using App.net. It’s a post about how those people that do use it, use it. App.net is a paid for version of Twitter. The idea is that your subscription pays to keep the platform alive and to keep …
I’m going to India for the first time in September next year. I want it to be insane. I want it to be incessant. I want it to be full on, full time. I want an assault on my senses or my money back. Narcopolis is set in India. And …
I worked in advertising long enough to know that nothing appears in a TV commercial endframe by accident. At the end of the last day of the shoot the 1st AD lets most of the crew go. The senior clients and the copywriting half of the the creative team bugger …
Scientists have to reposition the Geographic South Pole every year. It’s not because the Earth has moved but because the ice above it has. That’s 2,700 metres (9,000 feet) of ice to be precise. And it moves downhill towards the Weddell Sea at just under 10 metres each year. …
Firestarters is a campaign. A campaign targeted mainly at agency planners. The client is Google and the creative director is Neil Perkin. I can only speculate as to the objectives of the campaign. But if they include the creation of a community – a word that I don’t use lightly …
I watched Jonathan Ross interview Psy, the man behind the Gangnam Style video. A video that, at the time of writing, has had over 700,000,000 YouTube views. Not to mention over 5,000,000 likes (OMFG). He (Psy not Ross) comes across as a cool dude who’s taking the madness in his …
I hate having to go straight back to work after a pitch presentation. You’ve worked late nights and weekends. You’ve had emotional highs and lows that have tested and ultimately strengthened relationships with colleagues. And, despite being physically drained, you collectively manage one last adrenaline-fuelled summit push for the presentation …
Two films seen in the same sequence of cinema ads. Both attempting to influence audience behaviour. Both adopting a “stick” approach. Both showing the potential consequences of failure to comply with said behaviour. But one ad beats you over the head with a shitty stick from the “woe betide you” …
