Find your voice and get your story straight
Year: <span>2012</span>

Year: 2012

The user experience of buying Twitter followers.

I bought Twitter followers. Not for me obviously. And definitely not (ever) for a client. They were for a friend. No really. Well a colleague actually. A community management colleague. A joke Secret Santa present. Obviously in the real, professional, non-Secret-Santa world, this would be an unethical, sleazy, underhand, social …

UX as USP

I worked in advertising long enough to know that nothing appears in a TV commercial endframe by accident. At the end of the last day of the shoot the 1st AD lets most of the crew go. The senior clients and the copywriting half of the the creative team bugger …

Google Firestarters #7. Kirby Ferguson. Everything is a remix.

Firestarters is a campaign. A campaign targeted mainly at agency planners. The client is Google and the creative director is Neil Perkin. I can only speculate as to the objectives of the campaign. But if they include the creation of a community – a word that I don’t use lightly …

Gangnam Style. More successful phenomenon than phenomenal success.

I watched Jonathan Ross interview Psy, the man behind the Gangnam Style video. A video that, at the time of writing, has had over 700,000,000 YouTube views. Not to mention over 5,000,000 likes (OMFG). He (Psy not Ross) comes across as a cool dude who’s taking the madness in his …

When life really is a pitch. Obama’s staff meeting.

I hate having to go straight back to work after a pitch presentation. You’ve worked late nights and weekends. You’ve had emotional highs and lows that have tested and ultimately strengthened relationships with colleagues. And, despite being physically drained, you collectively manage one last adrenaline-fuelled summit push for the presentation …