My values, three ways
Brand values should be specific and strategic. “My values, three ways” shows how to do this using me as a case study.
The culture of client relationships
A client who negotiated a fee proposal up rather than down, and what that tells us about the culture of client relationships.
Digital disintegration.
Integration, by which I mean integrated marketing communications, is not all it’s cracked up to be. Indeed it’s in danger of cracking up. And this crazy little thing called digital is largely to blame. The front end of integrated communication – the carefully orchestrated end result that gets seen by …
Futility hoops.
The show was green-lit and I was like ‘fuck, what do we do now?’ We really hadn’t thought it through. That is Ben Bocquelet, Creator of The Amazing World Of Gumball, talking about the moment when the show was commissioned by Cartoon Network. One assumes that Cartoon Network don’t make …
When nothing matters but everything counts.
Client tussles and partying for your right to fight. If you only make one major ad a year the maximum number of major fights with your client is also one. Fights can be avoided but they are not necessarily a bad thing if you’re fighting for the right thing, for …
Off The Map Travel – why this agency guy is one happy client.
I’m not long back from twelve days in the gorgeous Aragon region of northern Spain. It was brilliant. In fact it took our kids only three days to decide that they were having their best holiday ever. The following nine days did nothing to change their minds. And we parents …
Gmail cares. A lesson in agency from a client.
Gmail is aware. Gmail cares. Gmail puts itself in my position. Gmail doesn’t want me to look bad. Gmail wants me to look good. Gmail has got my back. Gmail is technically a *client*. But Gmail is acting like my agent. We can all learn from Gmail. Agencies work for …
Playing to our strengths – thoughts on “agency” prompted by Google Firestarters #3
Thanks to Neil Perkin for curating another highly topical, highly relevant, highly provocative Firestarters event on behalf of Google. And thanks to Mel Exon, Martin Bailie and James Caig for providing said provocation by way of three alternative views on The New Operating System For Agencies. This is not a …
Attention to detail.
Competitive agency X sent a bespoke new business mailer to Blonde client Y. The creative thrust of said mailer was that Agency X would give its right arm to work on Client Y’s business. And the mailer included a fake arm. Only it wasn’t a right arm. It was a …
Candour, consequences and the privilege of agency.
I pay you for your opinion. So said a client of mine way back when. (Maybe it’s just me but I never fail to be pleasantly surprised when someone is explicit in placing value on my point of view.) In this instance it wasn’t any kind of strategic input that …