Your irresistible truth and how to tell it®.
Your shop window
What if there’s an irresistible truth about the way you do business? I bet there is. If you get repeat business and referrals, there definitely is.
Your irresistible truth is why your best customers keep buying from you. It’s why they say nice things about you. It’s what they say when they say nice things about you.
If you haven’t nailed your irresistible truth, you’re keeping a powerful secret from ideal customers who’d love to buy from you if only they knew.
Your shop floor
Your irresistible truth makes sense of your organisation for everyone who works there. It gets your story straight.
It gives people a story to believe in and get behind. Something to belong to.
Your irresistible truth gets everyone on the same page, with feeling.
Your brand strategy advisor
I’m Phil and I’m a brand strategy consultant with over thirty years of experience in advertising and digital marketing agencies.
I specialise in b2b and service brands. In particular I’ve been a brand advisor to several advisory businesses, one of which invited me to join their board as a non-executive director.
My irresistible truth is that I help you find and tell yours.
I wrote a summary of my ideal clients and their typical problems. Is this you?
Lowfalutin® brand strategy for b2b and service businesses.
You’re brilliant at what you do. I just make it obvious.
Lowfalutin brand strategy is simple, coherent, and pragmatic.
Your customers know your irresistible truth better than you do. They know better than you what buttons to push to attract your ideal prospects. If you let me talk to some of your best customers, I’ll get them to share your irresistible truth with me. Your USP will be a combination of your expertise and your style.
My style is Lowfalutin.
