Pragmatic brand strategy

Hello. I’m Phil Adams. I do brand strategy. I equip my clients with simple frameworks that are easy to work with and make their brands attractive.

I have particular expertise in brand strategy for b2b and service businesses, working with founders and CEO’s to get their story straight and ensure that their brand does justice to their vision and culture.

Branding for b2b and service businesses works in three dimensions – marketing, people, and culture. What you say, who you recruit, how you deal with customers and each other; a strong brand makes sense of everything.

I’ve worked in advertising and digital marketing for over thirty years. I know how to make brands strategic, simple and useful.

Here is more detail on the principles that underpin my work.

Here are some short posts on what I believe about brands, advice and client service.

This is how to get in touch with me.


Phil Adams, brand strategy consultant