Pragmatic brand strategy for charismatic brands
Hello. I do brand strategy. I advise on the positioning, messaging, and body language of brands. I provide the building blocks for charismatic brands that inform, excite, and reassure. I equip my clients with simple frameworks that are easy to work with, both for them and their creative suppliers.
I have particular expertise in brand strategy for b2b and service businesses, working with founders and CEO’s to get their story straight and ensure that their brand does justice to their vision and culture.
Branding for b2b and service businesses works in three dimensions – marketing, people, and culture. What you say, who you recruit, how you deal with customers and each other; a strong brand makes sense of everything.
I’ve worked in advertising and digital marketing for over thirty years. I know how to make brands strategic, simple and useful.
This is how to get in touch with me.