Notice anything unusual about this photograph? (Apart from the crappy exposure control and lack of Insta-filtering). I’m talking about the blue curtain where normally there would be Powerpoint. Cory Doctorow was mightily impressive at Wednesday night’s Google Firestarters event. He was, as they say, great on his feet. And he …
This is how we want the world to work because it makes our jobs easier. This is Paul Adams talking about influencer theory in his book Grouped. We want the world to work in such a way that our content flows from us via influential hubs to mass audiences (for …
A friend of mine had a video of Deep Purple in concert in California. In a break between songs you can hear one of the band talking to a sound engineer. There’s an issue with the mixing desk. This goes on for a few seconds before another member of the …
Agency folk, have you ever talked about “educating” clients? Client folk, how do you feel about the idea of being “educated” by an agency? That kind of language always sounds really patronising to me, especially when, in my experience, the average client has a more structured approach to training and …
Once upon a time at BBH a hapless traffic “router” (rhymes with “outer”) walked into Nigel Bogle’s office and said “Nigel, have you got a couple of seconds to look at this?” He then handed Nigel a press ad concept, or it may have been a piece of artwork, mounted …
But soft, what light through yonder taxi window breaks? This, this light through yonder taxi window breaks. The breaking light is coming from an art installation sun commissioned by Tropicana. When I first heard about this I was impressed. I was impressed because it ain’t easy being a packaged goods …
According to Google, 25% of “what the internet is for” lives on tumblr. My scientifically rigorous research shows that there are 1,390,000 returns for the exact phrase, “what the internet is for”. And there are 351,000 returns for that phrase plus tumblr. Quad Erat Demonstrandum – 25% of what the …
Here we are a week after the event. The generous folk at Google, expertly aided and beautifully abetted as ever by Neil Perkin, didn’t so much start a fire this time round as plant a glowing ember that has been smouldering away at the back of my mind for the …
I work on brands for whom Facebook is an 80:20 (perhaps even 90:10) earned:paid channel. I work on two brands in particular, both of which have six figure page likes, both of which view Facebook in a multi-channel context, both of which derive over 20% of their annual website traffic …
A colleague recently received a Facebook notification reminding him of the birthday of a friend who died last year. The dead leave behind digital ghosts that are programmed to haunt us. Not so Nigel Dugdale. He died at the end of December. When I heard the news I searched his …
