Brain surfee (why you should buy a copy of Brain Surfing).

There is an implicit disclosure in the title of this post. Here is the explicit version: I am the subject of Chapter 5 of Heather LeFevre‘s book called Brain Surfing. I have a small reputational (not financial) vested interest in this book doing well. But there are much more important, …

Finding Nemo and why shared problems are better than specified solutions.

Jumping out of a window in a plastic bag filled with water, or feigning death in order to be flushed down a toilet doesn’t seem like much of a choice. But desperate times call for desperate measures and, if you are a wild fish trapped in a tank in a …

Why, How and Wonder. Planning’s role in creative quality control.

To say that I’m fascinated by how things work is a huge understatement. If something piques my interest I CAN’T STAND not knowing how it works. Is that down to nature, nurture or both? In the early 70’s, as I approached the ripe old age of 10, I read exclusively …

UX as USP

I worked in advertising long enough to know that nothing appears in a TV commercial endframe by accident. At the end of the last day of the shoot the 1st AD lets most of the crew go. The senior clients and the copywriting half of the the creative team bugger …