A newsletter article I wrote having been inspired by Dave Dye’s interview with the brilliant American creative Jim Riswold. Riswold was responsible for many of Wieden + Kennedy’s most famous Nike ads.
The article covers:
- > Irreverence. Justified. (The Nike brand idea)
- > The enduring and transcendent nature of brand ideas.
- > How to avoid a shanty brand.
- > What is an irresistible truth?
- > What Nike and the Sex Pistols have in common.
- > The irresistible truth of the Sex Pistols.
- > Why stoopid is better than smart.
Read all about it (and subscribe to it) here: Irreverence. Justified.