The irresistible truths of Nike and the Sex Pistols

The irresistible truths of Nike and the Sex Pistols

A newsletter article I wrote having been inspired by Dave Dye’s interview with the brilliant American creative Jim Riswold. Riswold was responsible for many of Wieden + Kennedy’s most famous Nike ads.

The article covers:

  • > Irreverence. Justified. (The Nike brand idea)
  • > The enduring and transcendent nature of brand ideas.
  • > How to avoid a shanty brand.
  • > What is an irresistible truth?
  • > What Nike and the Sex Pistols have in common.
  • > The irresistible truth of the Sex Pistols.
  • > Why stoopid is better than smart.

Read all about it (and subscribe to it) here: Irreverence. Justified.

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