Your copy is camouflage
If your copy is driven by category conventions, it’s more than likely that your copy is camouflage.
My values, three ways
Brand values should be specific and strategic. “My values, three ways” shows how to do this using me as a case study.
The culture of client relationships
A client who negotiated a fee proposal up rather than down, and what that tells us about the culture of client relationships.
How to read company culture (unknown knowns)
Defining a brand is an act of realisation. Taking the scenic route to hard-to-reach destinations such as culture and values.
Technology vs Machinery.
Every organisation has “machinery”. It’s a legacy combination of structure, culture and process. New technology and old machinery are seldom a good match. Technology vs machinery.
Workshops are the F-Plan diet of business.
Workshops seem to be the answer, no matter what the question is. Remember when acid rain was the poster child of environmental damage? Along with the hole in the ozone layer it seems almost quaint now in the context of climate change. Time does that. Time is less of a …
The C-Suite Shudder
I don’t have a problem with C-words in job titles, even though there are too many Chiefs these days. You can be the Chief of pretty much anything it seems. CEO, CFO, CIO, CMO, COO, CRO, CSO, CTO, C3PO. But I shudder inside when I hear the C-phrase. I get …
Six years of agency staff meetings analysed in hindsight.
You learn a thing or two as the managing director of an advertising agency. Like what makes a good agency tick. Like what motivates good people. Like how it feels when the agency’s heart is in the right place. I was fortunate enough to be given temporary stewardship of such …
If honesty is the best policy, which is the best policy for honesty?
instead of giving me customer service you gave me a stern talking to and let me off with a caution Ever had that feeling when someone you’ve known and liked for years inadvertently gives you a glimpse of their hitherto well-hidden or well-suppressed nasty side, and it irrevocably changes …
Facebook people > Facebook culture.
Watch this very funny Blackadder film clip. But watch it with these rules in mind. Imagine the action is taking place not in a Royal Palace but in an unbranded headquarters building in Covent Garden. Imagine that the heavily powdered thespians are actually senior Facebook executives. And imagine that Blackadder …