http://www.youtube.com/watch?v=URxLYupra5s&has_verified=1 Guinness has made a Honda ad. Only the absence of a Garrison Keillor voiceover left me in any doubt when I saw it for the first time in the inordinately long sequence of ads that preceded Skyfall at the local Odeon. Otherwise I would have bet my house on …
The new Q is a spotty computer whizz. But the only “gadgets” that he gives Bond in Skyfall are a gun and a miniature radio. No gimmicky exploding pens or such like. The technology means are matched to the desired ends of the mission at hand. The new Q knows …
Average advertising usually has a beneficial commercial effect. Average content doesn’t. That’s because brands pay to ensure that average advertising gets a decent audience. Content, on the other hand, is not afforded the luxury of guaranteed visibility. Content has to earn its audience. Content has to be shared to be …
Manifestos are full of points. They are pointful. Pointfulness is their raison d’être. But manifesto advertising feels pretty pointLESS in this day and age. I saw this across the tracks at Green Park. It’s a decent ad. Based on a strong proposition. Based on a point of difference. (Assuming it’s …
At school we were taught to plan stories with a beginning, a middle and an end. Stories had a clearly defined structure. They were linear, finite and proprietary, in that the author exercised complete control. Many advertisers still plan their stories in this structured way. It suits their annual planning …
I am a British Airways have-not. I am what Andrew Mitchell might (allegedly) call a British Airways pleb. I have not a silver or gold Executive Club membership. The British Airways haves get to board flights first via a thing called Fast Track. They get called first, just after people …
There was a new Curator of Sweden on Monday. And it was also my eldest daughter’s sixteenth birthday. Here’s what we wrote in Molly’s birthday card. To a very beautiful, talented, clever, conscientious daughter. You have grown up into a lovely young lady. We are so proud of you. We …
Heather LeFevre was an Adams family house guest and a Blonde family planning guest for two weeks in August 2012. I write this a week or so after she headed back home to Amsterdam. And, at the time of writing, Heather is part way through a world tour of planning …
A blog post in five short acts. Act 1 : The Right Kind Of Investment When people are financially invested, they want a return. When people are emotionally invested, they want to contribute. – @simonsinek — 99U (@99u) August 2, 2012 Rarely has so much profundity been packed into so …
The Daily Mash doesn’t give a fuck. It will take the piss out of or start a fight with anyone if there’s a satirical point to be made or a pomposity-pricking laugh to be had at their expense. Just ask Mitt Romney. So, on the face of it, its approach …
