Find your voice and get your story straight
Phil Adams : Brand Strategy

Lowfalutin

Lowfalutin?

You want your brand to be easy to understand, easy to believe in, and easy to work with.

Therefore you want brand advice that’s easy to understand, easy to believe in, and easy to work with.

And it follows that you want a brand adviser who’s easy to understand, easy to believe in, and easy to work with.

The last thing you want is some pretentious pontificator with a PhD in overcomplicating things. High-handed and highfalutin isn’t your style. It’s not mine either.

Lowfalutin is the opposite of highfalutin. I give brand advice that’s simple, direct, and pragmatic.

Lowfalutin in practice

Lowfalutin is:

  • Simple concepts, expressed clearly and precisely.
  • Not taking anything for granted, even if it means asking apparently naive questions.
  • Listening well.
  • Using over thirty years of experience to cut to the chase.
  • Not calling something a strategy unless it behaves like a strategy.
  • Anticipating and addressing your concerns before you have to say anything.
  • Good writing.
  • Only making promises I know I can keep.

We’re likely to hit it off if:

  • Your business is really good at what it does.
  • You’re the ultimate decision maker.
  • You’ll let me talk to your clients or customers.
  • You don’t go in for highfalutin strategy.
  • When you pay for advice, you expect to know exactly what to do next.
  • You’re looking for a tailored approach.
  • You’re more concerned with the value of wisdom than the price of advice.
  • You pay on time.

My lowfalutin approach to client service.

My lowfalutin approach to giving advice.

Nice things other clients have said about lowfalutin brand strategy.


White text on a light green background, which says, "Lowfalutin."

Here are my views on how brands work.

Here’s a post about getting more than you bargain for when you hire me.