Category: <span>Food for thought</span>

Category: Food for thought

LinkedIn recommendations. A valuable but devalued currency.

I blog therefore I am… …obliged to post a review of the year past. Well fuck that for a game of soldiers. Tweetdeck is amok with links to review and prediction posts already. They’ve even managed to displace the “7 ways to write a list-based blog post” brigade. And I …

Headline writing for SEO. Learning from Roald Dahl.

Optimise for humans, not for robots. That’s always struck me as good, sound SEO advice. Write good, relevant, useful stuff for human beings and the Google algorithm that is doing its best to direct humans to good, relevant, useful stuff will reward you. Don’t waste your time trying to game …

Caricature design. (The post they tried to ban).

I posted this image to Twitpic a while back, with the comment that Noel Gallagher looked more like his Spitting Image puppet than his human self. The Spitting Image puppets were three dimensional caricatures of famous people, mainly politicians, that were used to extreme satirical effect. And I got to …

What Standard Life shares and QR codes have in common.

I have a few shares in Standard Life. They are my scant reward for having taken out endowment policies with them back when “you couldn’t lose” with an endowment mortgage. (FFS). Those endowment policies made me a Standard Life member/owner back when it was a mutual organisation. The process of …

Brewdog and Machine of Death. I’m a card carrying member of two genuine communities.

I know how I’m going to die. I know how I’m going to die because the Machine Of Death told me. I read about the Machine Of Death in a book. I heard about the book because it was an Amazon best seller. The book was an Amazon best seller …

The universal social strategy.

I put together this presentation for an “Inspiring Minds” event by The Marketing Society. It’s a simple framework for thinking about “social media” strategy whilst avoiding the pitfalls that can arise from the very term “social media”. I always present with pictures rather than words so the embedded presentation below …