Find your voice and get your story straight
Category: <span>Food for thought</span>

Category: Food for thought

Google Firestarters #7. Kirby Ferguson. Everything is a remix.

Firestarters is a campaign. A campaign targeted mainly at agency planners. The client is Google and the creative director is Neil Perkin. I can only speculate as to the objectives of the campaign. But if they include the creation of a community – a word that I don’t use lightly …

Gangnam Style. More successful phenomenon than phenomenal success.

I watched Jonathan Ross interview Psy, the man behind the Gangnam Style video. A video that, at the time of writing, has had over 700,000,000 YouTube views. Not to mention over 5,000,000 likes (OMFG). He (Psy not Ross) comes across as a cool dude who’s taking the madness in his …

When life really is a pitch. Obama’s staff meeting.

I hate having to go straight back to work after a pitch presentation. You’ve worked late nights and weekends. You’ve had emotional highs and lows that have tested and ultimately strengthened relationships with colleagues. And, despite being physically drained, you collectively manage one last adrenaline-fuelled summit push for the presentation …

Google Firestarters #6 – Storytelling

At school we were taught to plan stories with a beginning, a middle and an end. Stories had a clearly defined structure. They were linear, finite and proprietary, in that the author exercised complete control. Many advertisers still plan their stories in this structured way. It suits their annual planning …

The messed up user experience of boarding a British Airways plane. And how to game it.

I am a British Airways have-not. I am what Andrew Mitchell might (allegedly) call a British Airways pleb. I have not a silver or gold Executive Club membership. The British Airways haves get to board flights first via a thing called Fast Track. They get called first, just after people …

Dandelion children. Powerful and pertinent metaphor.

There was a new Curator of Sweden on Monday. And it was also my eldest daughter’s sixteenth birthday. Here’s what we wrote in Molly’s birthday card. To a very beautiful, talented, clever, conscientious daughter. You have grown up into a lovely young lady. We are so proud of you. We …