The show was green-lit and I was like ‘fuck, what do we do now?’ We really hadn’t thought it through. That is Ben Bocquelet, Creator of The Amazing World Of Gumball, talking about the moment when the show was commissioned by Cartoon Network. One assumes that Cartoon Network don’t make …
Once upon a time my taxi was overtaken by an ambulance. There was an emergency in Welwyn Garden City. The thing with ambulances and police cars and fire engines is that you see the lights and you hear the sirens, but the data from your senses usually triggers only a …
Scientists have to reposition the Geographic South Pole every year. It’s not because the Earth has moved but because the ice above it has. That’s 2,700 metres (9,000 feet) of ice to be precise. And it moves downhill towards the Weddell Sea at just under 10 metres each year. …
Firestarters is a campaign. A campaign targeted mainly at agency planners. The client is Google and the creative director is Neil Perkin. I can only speculate as to the objectives of the campaign. But if they include the creation of a community – a word that I don’t use lightly …
I watched Jonathan Ross interview Psy, the man behind the Gangnam Style video. A video that, at the time of writing, has had over 700,000,000 YouTube views. Not to mention over 5,000,000 likes (OMFG). He (Psy not Ross) comes across as a cool dude who’s taking the madness in his …
I hate having to go straight back to work after a pitch presentation. You’ve worked late nights and weekends. You’ve had emotional highs and lows that have tested and ultimately strengthened relationships with colleagues. And, despite being physically drained, you collectively manage one last adrenaline-fuelled summit push for the presentation …
At school we were taught to plan stories with a beginning, a middle and an end. Stories had a clearly defined structure. They were linear, finite and proprietary, in that the author exercised complete control. Many advertisers still plan their stories in this structured way. It suits their annual planning …
I am a British Airways have-not. I am what Andrew Mitchell might (allegedly) call a British Airways pleb. I have not a silver or gold Executive Club membership. The British Airways haves get to board flights first via a thing called Fast Track. They get called first, just after people …
There was a new Curator of Sweden on Monday. And it was also my eldest daughter’s sixteenth birthday. Here’s what we wrote in Molly’s birthday card. To a very beautiful, talented, clever, conscientious daughter. You have grown up into a lovely young lady. We are so proud of you. We …
Heather LeFevre was an Adams family house guest and a Blonde family planning guest for two weeks in August 2012. I write this a week or so after she headed back home to Amsterdam. And, at the time of writing, Heather is part way through a world tour of planning …
