I put together this presentation for an “Inspiring Minds” event by The Marketing Society.
It’s a simple framework for thinking about “social media” strategy whilst avoiding the pitfalls that can arise from the very term “social media”.
I always present with pictures rather than words so the embedded presentation below will only make so much sense. I have written speaker notes but these aren’t accessible in embeds. I suggest you view/read on Slideshare itself if you’re interested.