A blog post in five short acts. Act 1 : The Right Kind Of Investment When people are financially invested, they want a return. When people are emotionally invested, they want to contribute. – @simonsinek — 99U (@99u) August 2, 2012 Rarely has so much profundity been packed into so …
I’m not long back from twelve days in the gorgeous Aragon region of northern Spain. It was brilliant. In fact it took our kids only three days to decide that they were having their best holiday ever. The following nine days did nothing to change their minds. And we parents …
Most people share links on Twitter. Not many people make an active effort to sell them. An effective sell tells you what the link is about and why it’s worth your while to click it. (i.e. why this link in particular, above all those others that are trickling down your …
There will be digital people in the meeting won’t there? I overheard someone say this during a visit to the office of another agency some time in the last couple of weeks. (I’ve visited quite a few in several cities. No names no pack drill). It’s nearly six years since …
Notice anything unusual about this photograph? (Apart from the crappy exposure control and lack of Insta-filtering). I’m talking about the blue curtain where normally there would be Powerpoint. Cory Doctorow was mightily impressive at Wednesday night’s Google Firestarters event. He was, as they say, great on his feet. And he …
Once upon a time at BBH a hapless traffic “router” (rhymes with “outer”) walked into Nigel Bogle’s office and said “Nigel, have you got a couple of seconds to look at this?” He then handed Nigel a press ad concept, or it may have been a piece of artwork, mounted …
Here we are a week after the event. The generous folk at Google, expertly aided and beautifully abetted as ever by Neil Perkin, didn’t so much start a fire this time round as plant a glowing ember that has been smouldering away at the back of my mind for the …
I have a lot of time for Danny Baker. He’s as good as listening as he is at broadcasting. And he’s interested in people’s stories. Each Saturday morning his show on Radio 5 Live has several running themes which act as open invitations to ordinary listeners to call in with …
Last week I asked someone “what is marketing?” Said someone had just retired after an illustrious career in blue chip marketing departments and a blue chip marketing consultancy. I was expecting an immediate, well-rehearsed response. I was expecting a highly polished definition that was the result of decades of honing …
Twelve months. Twelve images. It’s not easy choosing a single image to define a month when you take dozens. What does “defining” mean? Here is my definition of defining. It’s not about me. It’s not about Instagram. It’s about me and Instagram. January 7 This image works on both literal …
