My Instagram year. 12 months. 12 images. 12 stories.

Twelve months. Twelve images. It’s not easy choosing a single image to define a month when you take dozens. What does “defining” mean? Here is my definition of defining. It’s not about me. It’s not about Instagram. It’s about me and Instagram. January 7 This image works on both literal …

Brewdog and Machine of Death. I’m a card carrying member of two genuine communities.

I know how I’m going to die. I know how I’m going to die because the Machine Of Death told me. I read about the Machine Of Death in a book. I heard about the book because it was an Amazon best seller. The book was an Amazon best seller …

The universal social strategy.

I put together this presentation for an “Inspiring Minds” event by The Marketing Society. It’s a simple framework for thinking about “social media” strategy whilst avoiding the pitfalls that can arise from the very term “social media”. I always present with pictures rather than words so the embedded presentation below …

Memolane : a better, more comprehensive timeline that you can have right now.

I’m not fed up of waiting for my Facebook timeline to be enabled. Partly because I’m distinctly ambivalent about the whole thing. But mainly because I’ve already got Memolane. Memolane is a comprehensive timeline that aggregates all (or as much as you want) of your social stuff in one elegant, …

Personal and professional on Twitter. A marriage made in heaven or hell?

What does it mean if you include your employer’s brand in your Twitter name? Whoa! Let’s back up and rephrase that highly assumptive opening sentence. What does it mean if you include your employer’s brand in the name of a Twitter profile operated by you? In other words, can a …

Word of mouth. Making jokes that people know other people will get.

Comedy depends on you sharing a set of reference points with your audience and if those are very divergent then they just won’t simply get your jokes. Helena Lewis Hasteley, Assistant Editor, New Statesman on the Radio 4 Today programme, Thursday 21st July 2011. Paul Stokes from The Daily Mash …