Brewdog versus Diageo. Why Goliath never had a chance.

Diageo (global drinks giant) picked a fight with Brewdog (small Scottish brewer). I’m not going to reiterate here what fight they picked, but you should read all about it from the mouth of the Brewdog horse. This post won’t make much sense if you don’t know the background. Suffice to …

Facebook the brutal brand psychologist.

Agency folk, have you ever talked about “educating” clients? Client folk, how do you feel about the idea of being “educated” by an agency? That kind of language always sounds really patronising to me, especially when, in my experience, the average client has a more structured approach to training and …

Story fracking.

What the frack is fracking? Fracking is an aggressive, invasive technique for extracting valuable raw materials out of hard to reach places. More specifically fracking is shorthand for hydraulic fracturing. Huge amounts (e.g. 8 million gallons) of carrier liquid and other substances are pumped at high pressure into underground rock …

What is Twitter? No seriously, what is Twitter?

Last week I asked someone “what is marketing?” Said someone had just retired after an illustrious career in blue chip marketing departments and a blue chip marketing consultancy. I was expecting an immediate, well-rehearsed response. I was expecting a highly polished definition that was the result of decades of honing …