Diageo (global drinks giant) picked a fight with Brewdog (small Scottish brewer). I’m not going to reiterate here what fight they picked, but you should read all about it from the mouth of the Brewdog horse. This post won’t make much sense if you don’t know the background. Suffice to …
This is how we want the world to work because it makes our jobs easier. This is Paul Adams talking about influencer theory in his book Grouped. We want the world to work in such a way that our content flows from us via influential hubs to mass audiences (for …
A friend of mine had a video of Deep Purple in concert in California. In a break between songs you can hear one of the band talking to a sound engineer. There’s an issue with the mixing desk. This goes on for a few seconds before another member of the …
Agency folk, have you ever talked about “educating” clients? Client folk, how do you feel about the idea of being “educated” by an agency? That kind of language always sounds really patronising to me, especially when, in my experience, the average client has a more structured approach to training and …
According to Google, 25% of “what the internet is for” lives on tumblr. My scientifically rigorous research shows that there are 1,390,000 returns for the exact phrase, “what the internet is for”. And there are 351,000 returns for that phrase plus tumblr. Quad Erat Demonstrandum – 25% of what the …
I work on brands for whom Facebook is an 80:20 (perhaps even 90:10) earned:paid channel. I work on two brands in particular, both of which have six figure page likes, both of which view Facebook in a multi-channel context, both of which derive over 20% of their annual website traffic …
What the frack is fracking? Fracking is an aggressive, invasive technique for extracting valuable raw materials out of hard to reach places. More specifically fracking is shorthand for hydraulic fracturing. Huge amounts (e.g. 8 million gallons) of carrier liquid and other substances are pumped at high pressure into underground rock …
Last week I asked someone “what is marketing?” Said someone had just retired after an illustrious career in blue chip marketing departments and a blue chip marketing consultancy. I was expecting an immediate, well-rehearsed response. I was expecting a highly polished definition that was the result of decades of honing …
A year ago I wrote about “The method behind the madness that is @Betfairpoker“. The post was based on a telephone interview with Richard Bloch, Betfair’s Head of Global PR. At the time the question on my lips was the question on the lips of most people who were encountering …
“Don’t blow it all at once.” This is good advice, but there’s no point giving it. You watch your mother, their grandmother, give your child £20 for its birthday and you give the advice that you know won’t be heeded. Appreciating the benefit of delayed financial gratification has to be …
