It’s simple but not easy to be a successful brand in social spaces. Being brilliant at what you do, or having an awesome product, is the cornerstone of pretty much every social success story. People talk about and talk to organisations that have got their shit together. Obvious. Simple. Not …
One is reminded of the Derek and Clive “This Bloke Came Up To Me” sketch, which we join half way through. Clive : I was watching a game against Arsenal, and this bloke came up to me and said “Hello”. Derek : Oh no… Clive : And I thought, “Christ!” …
There’s a fine line between healthy cynicism and bonfire pissing. And it’s a fine line that the experienced creative industry practitioner has to tread carefully. Especially when she or he is dealing with the fresh-faced envangelism of a young, thrusting brand manager. Marketing can be a ridiculously up itself business …
I have created a couple of robots that are putting the internet to work for me. It was my first play with the ifttt (If This Then That) application since receiving my beta invitation a few days ago. And it was the digital equivalent of sticking a few Lego bricks …
It took me a while to find an alternative title for this post. “A trip down Memolane” was the first choice but an instinct, finely honed over 22 years working with ideas, told me that I might not be the first person to coin that particular phrase. Memolane (my Memolane) …
STOP PRESS : This post was published on 24th Jan 2011 based on an interview with Richard Bloch, Head of Global PR at Betfair. I have since interviewed Richard again and the update, published a year later on 15th Jan 2012 can be read here – The @Betfairpoker Twitter story …
F*ck, sh*t, p*ss, c*nt. People are overly coy with their use of vowels in four letter words on Twitter. To avoid the risk of upsetting people, and (woe of woes) becoming the victim of a mass unfollowing, they replace said vowels with an *, or a £, or a $. …
I saw Bruce Springsteen play Wembley Stadium (the old one) in 1985. And I saw The Rolling Stones play Wembley Stadium in nineteen ninety something. Two big brands. Same platform. Both with access to an engaged community of 70 odd thousand fans. Two very different approaches. And two very different …
I pointedly haven’t read any of the recent posts predicting the death of RSS. And I’m pointedly not linking to any of them here. Because, whatever those posts say, they’re talking bollocks. Google Reader is my favourite piece of social technology. The probability of it delivering something that I’ll find …
It’s not often that a TV ad stops you in your tracks when you have your back to the box. But I had a “bugger me someone’s got Morgan Freeman to voiceover their ad” moment yesterday. You can recreate that moment by pressing play below and turning your back on …
