Find your voice and get your story straight
Phil Adams : Brand Strategy

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Filed under formative experiences – going wrong with money.

  To understand the man you have to know what was happening in the world when he was twenty. Napoleon   I turned twenty on 17th March 1986. Two days later the Bank Of England dropped its base lending rate by one whole percentage point from 12.375% to 11.375%. From …

Filed under formative experiences – my first encounter with deliberate untruth.

I don’t know what age I was when this happened. I hope I was young enough for my disgusting behaviour and my naivety to be excusable. I was in a gang called the PVK. The V and the K make it sound like an Uzbek paramilitary organisation but we were …

Signal’s signals: defining my employer’s purpose and values.

Three sister agencies were merged into a single agency called Signal. And it fell to me to define the values of the merged entity. The output of that process is contained in the Slideshare file embedded below. It is designed to be self-explanatory and easy to digest. The output reflects …

Wake up and smell the broccoli. (And the coffee while you can.)

You won’t find any climate change deniers on the mountains of Uganda. Thirsty coffee trees don’t do fake news. Nor does broccoli. When the rain fell too heavily on the plains of Spain in December 2016, washing away entire crops, broccoli and other vegetables disappeared from British supermarket shelves. Prices …

A dedication to aesthetics as practised by The Who and The Rolling Stones.

Pete Townshend stole his trademark arm swing from Keith Richards. And Andrew Oldham cut the Rolling Stones from six members to five, not for an musical reasons, but to improve their aesthetic and their memorability. Here are three extraordinary passages from an extraordinary book; Stoned by Andrew Loog Oldham. Firstly …