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Phil Adams : Brand Strategy

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Taking my advice

My advice is a combination of strategy, experience and perspective. Strategy Strategy is a framework for making decisions. Strategy doesn’t make tough decisions easy, but it should make them simple. In my view, the best strategists are pragmatists not intellectuals. If you hire me to help bring out the best …

Filed under formative experiences – a top tip about gambling.

My grandfather used to breathe through a narrow, puckered mouth when he was concentrating. When he was driving in town, or when he was peeling and slicing an apple for his dog, he made a soft, high-pitched sound that wasn’t quite a whistle. This was a throwback to his days …

Filed under formative experiences – going wrong with money.

  To understand the man you have to know what was happening in the world when he was twenty. Napoleon   I turned twenty on 17th March 1986. Two days later the Bank Of England dropped its base lending rate by one whole percentage point from 12.375% to 11.375%. From …