Three sister agencies were merged into a single agency called Signal. And it fell to me to define the values of the merged entity. The output of that process is contained in the Slideshare file embedded below. It is designed to be self-explanatory and easy to digest.
The output reflects a strategic decision to chase a vibrant culture, in the belief that good work for good clients and financial success will follow. Signal’s purpose is an unashamedly culture-chasing purpose. And its principles are the management tools by which that culture is chased.
The full back story is in this post that I wrote for the agency blog.