Tone of voice: a very important waste of time
Getting tone of voice right is essential. But trying to precisely define a tone of voice is a waste of time. Tone of voice is a low resolution concept.
My very own planning handbook
I didn’t have planning or strategy in my job title until I was forty, when I was parachuted, feet first, into a Planning Director role. Before then I’d spent twelve years in various account management roles and six years as an agency MD. I held down Planning Director or Strategy …
Did I do a strategy?
Did I do a strategy? How can you tell? How do you make sure that your strategy behaves like one? This is a simple checklist for strategists and planners.
Strategy is Your Words : Book Review
Strategy is Your Words by Mark Pollard On page 155 of Strategy is Your Words, Mark Pollard states that, “Strategy is ideas and ideas are made of words.” If he posted that without context as a Tweet, I expect it would be a red rag to Strategy Twitter. However, unlike …
Signal’s signals: defining my employer’s purpose and values.
Three sister agencies were merged into a single agency called Signal. And it fell to me to define the values of the merged entity. The output of that process is contained in the Slideshare file embedded below. It is designed to be self-explanatory and easy to digest. The output reflects …
Brain surfee (why you should buy a copy of Brain Surfing).
There is an implicit disclosure in the title of this post. Here is the explicit version: I am the subject of Chapter 5 of Heather LeFevre‘s book called Brain Surfing. I have a small reputational (not financial) vested interest in this book doing well. But there are much more important, …
Google Firestarters 16 – The Magnificent Seven
I was insanely privileged to be invited to speak at Google Firestarters 16, as one of the Magnificent Seven CSO’s and Planning Directors curated by Neil Perkin. We each had ten minutes to talk about “The most useful thing you have learned in your career to date”, and to do …
The many voices of Planning.
The many voices of Planning. The planner’s role is often described as being ‘the voice of the consumer.’ This post examines five other voices of the well rounded planner.
Why, How and Wonder. Planning’s role in creative quality control.
To say that I’m fascinated by how things work is a huge understatement. If something piques my interest I CAN’T STAND not knowing how it works. Is that down to nature, nurture or both? In the early 70’s, as I approached the ripe old age of 10, I read exclusively …