Summary Once upon a time I was Planning Director at a now defunct digital marketing agency called Blonde. Our values were Flair, Action, Rigour. We chose those values as a strategic remedy for growing pains in the business. We defined them to affect a shift in culture, underpinned by some …
Defining a brand is an act of realisation. Taking the scenic route to hard-to-reach destinations such as culture and values.
My advice is a combination of strategy, experience and perspective. Strategy Strategy is a framework for making decisions. Strategy doesn’t make tough decisions easy, but it should make them simple. In my view, the best strategists are pragmatists not intellectuals. If you hire me to help bring out the best …
No two brand projects are the same. There is no one-size-fits-all brand model or brand framework that will solve every brand problem. However, there are some basic beliefs about how brands work that inform all of my projects. It is their brand not yours. A brand is a set of …
Being good at customer service is a valuable, transferable skill. Some people make it look easy. Some people make it look very difficult. You can train people to be better at it, or at least less bad. But some people just have a natural aptitude for good service that can …
