Unknown knowns (reading culture)
Defining a brand is an act of realisation. Taking the scenic route to hard-to-reach destinations such as culture and values.
Taking my advice
My advice is a combination of strategy, experience and perspective. Strategy Strategy is a framework for making decisions. Strategy doesn’t make tough decisions easy, but it should make them simple. In my view, the best strategists are pragmatists not intellectuals. If you hire me to help bring out the best …
What I believe about brands
No two brand projects are the same. There is no one-size-fits-all brand model or brand framework that will solve every brand problem. However, there are some basic beliefs that inform all of my work. It is their brand not yours. A brand is a set of associations and feelings in …
At your service
Being good at customer service is a valuable, transferable skill. Some people make it look easy. Some people make it look very difficult. You can train people to be better at it, or at least less bad. But some people just have a natural aptitude for good service that can …