Your irresistible truth and how to tell it®

Blog

Advertising characters.

I thought George and I would talk, by which I mean bitch, about advertising. But we didn’t. Turns out he’s far too interesting for that. We talked about New York City, Brooklyn, the New York Subway, daughters, history, museums, art, blogging, restaurants (Chinese and Italian), mentoring, sadness, and doing the …

The value of success depends on the degree of difficulty

Digital communication is a lot like Olympic diving. The value of success depends on the degree of difficulty. If I successfully execute an easy dive I get fewer points than I would for successfully executing a more difficult dive. There are lots of tempting easy dives in the world of …

Finding Nemo and why shared problems are better than specified solutions.

Jumping out of a window in a plastic bag filled with water, or feigning death in order to be flushed down a toilet doesn’t seem like much of a choice. But desperate times call for desperate measures and, if you are a wild fish trapped in a tank in a …