Heather LeFevre was an Adams family house guest and a Blonde family planning guest for two weeks in August 2012. I write this a week or so after she headed back home to Amsterdam. And, at the time of writing, Heather is part way through a world tour of planning …
A blog post in five short acts. Act 1 : The Right Kind Of Investment When people are financially invested, they want a return. When people are emotionally invested, they want to contribute. – @simonsinek — 99U (@99u) August 2, 2012 Rarely has so much profundity been packed into so …
The Daily Mash doesn’t give a fuck. It will take the piss out of or start a fight with anyone if there’s a satirical point to be made or a pomposity-pricking laugh to be had at their expense. Just ask Mitt Romney. So, on the face of it, its approach …
I’m not long back from twelve days in the gorgeous Aragon region of northern Spain. It was brilliant. In fact it took our kids only three days to decide that they were having their best holiday ever. The following nine days did nothing to change their minds. And we parents …
Gmail is aware. Gmail cares. Gmail puts itself in my position. Gmail doesn’t want me to look bad. Gmail wants me to look good. Gmail has got my back. Gmail is technically a *client*. But Gmail is acting like my agent. We can all learn from Gmail. Agencies work for …
I killed time on a recent plane journey by passing a couple of photos through every Instagram filter in sequence. In flight safe mode on my phone it saves each image to the photo library but doesn’t post them to Instagram itself. The results can be seen to unfold in …
A long time ago in a faraway decade I was promoted to account director at BBH. But the cloud to go with this silver lining was that the promotion parachuted me into a difficult second album situation with the Cadbury client. The first album was this very popular, very successful …
I really struggled with this book. Which was bitterly disappointing. It’s an “important” novel. In fact it’s a hugely important novel in the digital, cyber-circles in which I work. (There are knowing T-shirts.) I shouldn’t have been able to put it down. Instead I had to force myself to keep …
It has taken me 17 months to row just over 1000 kilometers. I know this because I started recording my rows on Daytum back in January 2011. Daytum is a simple data collection and visualisation application that was co-founded by Nicholas Felton – he of the personal annual reports and …
Attitude and behaviour are the chicken and egg of the marketing world. For the longest time it has been generally assumed that you change attitudes in order to change behaviour. There is a pleasing, intuitive, logical linearity to that view of the world. It’s a view of the world that …
