Story fracking.

What the frack is fracking? Fracking is an aggressive, invasive technique for extracting valuable raw materials out of hard to reach places. More specifically fracking is shorthand for hydraulic fracturing. Huge amounts (e.g. 8 million gallons) of carrier liquid and other substances are pumped at high pressure into underground rock …

Provocative fuckers

One is reminded of the Derek and Clive “This Bloke Came Up To Me” sketch, which we join half way through. Clive : I was watching a game against Arsenal, and this bloke came up to me and said “Hello”. Derek : Oh no… Clive : And I thought, “Christ!” …

Bruce Springsteen, The Rolling Stones and a social lesson from 25 years ago.

I saw Bruce Springsteen play Wembley Stadium (the old one) in 1985. And I saw The Rolling Stones play Wembley Stadium in nineteen ninety something. Two big brands. Same platform. Both with access to an engaged community of 70 odd thousand fans. Two very different approaches. And two very different …

Going going gone. Social media opportunity knocks.

No names no pack drill in this post. I looked on yesterday as opportunity knocked. Opportunity knocked to create some high credibility, high visibility, on-brand noise for one of our clients. Trouble was that the opportunity in question was of the social media variety. Also known as the serendipitous, unforeseen, …

Social media specialist bullies traditional advertiser into submission

This is a harrowing piece of film which reveals the brutal break-them-down-and-build-them-back-up approach being used by some social media agencies and consultants to get traditional advertising clients to lose the message based, paid for interruption mindset and embrace conversation. For “save American lives” read “join the conversation.” For “let go …

So you think you’ve got a community? (Three uplifting social success stories – Part 3)

So you think you’ve got a community, huh? Does your community engage with each other around a shared interest in you? Does your community believe that you’re interested in them as human beings rather than a sales channel? Foiled Cupcakes has that kind of community. Foiled Cupcakes is a delivery-only …

My first Storify story

I finally got to play with my new Storify beta invitation. Unfortunately the embed option works on self-hosted WordPress blogs, but not here on wordpress.com. So you can read my first Storify story here. And you can see it embedded, along with my initial observations, in the Blonde blog here. …