Social media specialist bullies traditional advertiser into submission

This is a harrowing piece of film which reveals the brutal break-them-down-and-build-them-back-up approach being used by some social media agencies and consultants to get traditional advertising clients to lose the message based, paid for interruption mindset and embrace conversation.

For “save American lives” read “join the conversation.”

For “let go David Webb” read “let go one way communication.”

Will you give yourself to this [social media] program?

Is this how advertisers feel?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.