Feed on

This is a harrowing piece of film which reveals the brutal break-them-down-and-build-them-back-up approach being used by some social media agencies and consultants to get traditional advertising clients to lose the message based, paid for interruption mindset and embrace conversation.

For “save American lives” read “join the conversation.”

For “let go David Webb” read “let go one way communication.”

Will you give yourself to this [social media] program?

Is this how advertisers feel?

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