So you think you’ve got a community, huh?
Does your community engage with each other around a shared interest in you?
Does your community believe that you’re interested in them as human beings rather than a sales channel?
Foiled Cupcakes has that kind of community.
Foiled Cupcakes is a delivery-only gourmet cupcake bakery that serves the greater Chicago area.
As per its Twitter bio (above) it is a brand grown by “YOU”, a.k.a. its community.
It was founded by “Head Cupcakeologist” Mari Luangrath, and her social success story is particularly refreshing and uplifting because she was anything but a digital native or social media addict before starting her business.
(Mari on SEO).
The more links you have the better it is for, like, your search result…thing.
But she is a natural.
Let’s cut to the bottom line.
Or bottom lines plural.
Blue projected sales. Pink actual.
Pink = uplifting social success story.
In fact the full social success story behind Foiled Cupcakes is written up in stylish, accessible prose in an Aimclear post that you really should read.
You should read it for the quality of the writing.
And you should read it because it tells the story so well that there’s no point in me recounting it here.
What’s really important is the lessons that should be learned from this case study.
- Talking about others is much more engaging than talking about yourself.
- Being interested is the best way to be interesting.
- Being someone that people want to buy from is a more effective social strategy than trying to sell.
- Enthusiasm is infectious.
- Nice things happen to nice people.
- You don’t need social media training, or social media guru consultancy, if you are a natural people person.
These things sound obvious.
But, like a lot of really important business principles, they are simple to describe but not easy to execute.