Tag: <span>Social media</span>

Tag: Social media

Twitter proves that tone of voice matters

This post was inspired by a random lunch with a profane Welshman. I use Tweetdeck in an attempt to impose some order on the real time opinion and content assault that results from following several hundred people. Most of that content can be filed under ‘professionally useful”. Some generous, well-read …

Ambient awareness is great on Twitter, but not so good in paradise

Some time back I had a visit from the then managing director of Seychelles Breweries. He was an ex-pat Scot looking to return to Edinburgh. Now I myself relocated from London to Edinburgh for a better quality of life but, as you can appreciate, his motivation for a move wasn’t …

With social media Public Enemy would have been dangerous

There’s a track on Public Enemy’s 1991 album – Apocalypse 91 … The Enemy Strikes Black – called A Letter To The New York Post. Said newspaper had printed an article about PE rapper Flavor Flav allegedly beating up his partner, without (allegedly) checking its facts first. Rather than suing, …

Two C words

Customer = organisation (e.g. Tesco) that buys from a manufacturer. Buy lots of product and have a direct impact on profitability. Think one to one, two-way conversations. Think capital C. consumer = person who buys from a Customer. Buy small amounts of product and have an indirect impact on profitability. …