Category: <span>Corporate culture</span>

Category: Corporate culture

Passion, belief and sincerity. Magic ingredients for brands in social spaces.

1) PASSION for or about something is inherently attractive. Genuine passion is highly attractive. You’ll know this if you’ve ever interviewed someone for a job. The stand-out candidates are often those who, either by luck or by design, end up talking about something about which they have a real passion. …

Great clients are a finance director’s nightmare

Three little words. Not those three little words. These three little words. “You’re the experts.” When a client says these words and means them, they might as well have said “I love you”. They might as well have said “I love you” because “you’re the experts” has a powerful emotive …

Ads should be getting better shouldn’t they?

As a ‘traditional’ television advertiser, faced with… Media fragmentation. Ad zapping technology. …you’d think that a logical response would be to… Explore alternative marketing communication models. Make ads that people actually want to watch. Well I tell you now, the latter of these two options just ain’t happening. Not based …