STOP PRESS : This post was published on 24th Jan 2011 based on an interview with Richard Bloch, Head of Global PR at Betfair. I have since interviewed Richard again and the update, published a year later on 15th Jan 2012 can be read here – The @Betfairpoker Twitter story …
For proud read lazy when it comes to sponsorship. As in “proud sponsors of”. You can tell they’re lazy. It takes no effort to describe your relationship with a sponsored entity as “proud sponsors of”. And if you put no effort into describing your relationship it’s a safe bet that …
No names no pack drill in this post. I looked on yesterday as opportunity knocked. Opportunity knocked to create some high credibility, high visibility, on-brand noise for one of our clients. Trouble was that the opportunity in question was of the social media variety. Also known as the serendipitous, unforeseen, …
1) PASSION for or about something is inherently attractive. Genuine passion is highly attractive. You’ll know this if you’ve ever interviewed someone for a job. The stand-out candidates are often those who, either by luck or by design, end up talking about something about which they have a real passion. …
No, not websites. Real places. Both intensely popular. Both at risk of being victims of their own popularity. Both applying simple but not easy approaches to queue management. First the multi-award-winning Anstruther Fish Bar on the East Neuk of Fife. We took a trip up there on a Saturday evening …
I want someone to mock me, to kick my ass, to make me feel stupid. So said Jasper Westaway of Onedrum.com at TechCrunch Edinburgh on Wednesday last week. He was talking about the value that good product marketing people bring to tech businesses, and how difficult they are to find. …
I am indebted to the Damn, I Wish I’d Thought Of That blog for posting a leaving speech from a guy I’d never heard of. Chris Pullman was “design visionary” at Boston based public broadcast service WGBH in Boston. This, Point 7, from his What I’ve Learned speech really resonated …
A client apologised for the internal politics of their organisation the other day. But it really wasn’t a problem. Because the nature, the source and the implications of those politics were being explained in detail at the outset of a project. Politics are only ever a problem when they are …
Three little words. Not those three little words. These three little words. “You’re the experts.” When a client says these words and means them, they might as well have said “I love you”. They might as well have said “I love you” because “you’re the experts” has a powerful emotive …
Innocent sent me a letter. In fact they sent my 5 year old daughter Madeleine a letter. Actually they sent her two letters. Madeleine eats loads of vegetables but hasn’t quite got her head round the whole fruit thing just yet. Innocent Smoothies for kids are the exception to that …
