Category: <span>Corporate culture</span>

Category: Corporate culture

Brewdog versus Diageo. Why Goliath never had a chance.

Diageo (global drinks giant) picked a fight with Brewdog (small Scottish brewer). I’m not going to reiterate here what fight they picked, but you should read all about it from the mouth of the Brewdog horse. This post won’t make much sense if you don’t know the background. Suffice to …

Story fracking.

What the frack is fracking? Fracking is an aggressive, invasive technique for extracting valuable raw materials out of hard to reach places. More specifically fracking is shorthand for hydraulic fracturing. Huge amounts (e.g. 8 million gallons) of carrier liquid and other substances are pumped at high pressure into underground rock …

The @Betfairpoker Twitter story – part 2.

A year ago I wrote about “The method behind the madness that is @Betfairpoker“. The post was based on a telephone interview with Richard Bloch, Betfair’s Head of Global PR. At the time the question on my lips was the question on the lips of most people who were encountering …

Google Firestarters : Intellect trumps intellectual property.

Process increasingly gets in the way of problem solving. Thus spake John Willshire, Chief Innovation Officer at PHD, at last night’s excellent Firestarters event. The event was generously hosted by Google and masterfully curated by Neil Perkin. John will no doubt post his slides in due course, and I’ll link …

Learn from Bart Simpson’s mistake before “going social”.

Trying to be something you’re not is too much like hard work. It’s usually stressful and almost always unsustainable. Even if it is with the best intentions. Just ask Bart Simpson, who radically alters his behaviour to impress a virtuous girl called Jenny (voiced by Anne Hathaway no less) in …

Brand management is anti-social.

There’s a fine line between healthy cynicism and bonfire pissing. And it’s a fine line that the experienced creative industry practitioner has to tread carefully. Especially when she or he is dealing with the fresh-faced envangelism of a young, thrusting brand manager. Marketing can be a ridiculously up itself business …