The Daily Mash doesn’t give a fuck. It will take the piss out of or start a fight with anyone if there’s a satirical point to be made or a pomposity-pricking laugh to be had at their expense. Just ask Mitt Romney. So, on the face of it, its approach …
Diageo (global drinks giant) picked a fight with Brewdog (small Scottish brewer). I’m not going to reiterate here what fight they picked, but you should read all about it from the mouth of the Brewdog horse. This post won’t make much sense if you don’t know the background. Suffice to …
What the frack is fracking? Fracking is an aggressive, invasive technique for extracting valuable raw materials out of hard to reach places. More specifically fracking is shorthand for hydraulic fracturing. Huge amounts (e.g. 8 million gallons) of carrier liquid and other substances are pumped at high pressure into underground rock …
A year ago I wrote about “The method behind the madness that is @Betfairpoker“. The post was based on a telephone interview with Richard Bloch, Betfair’s Head of Global PR. At the time the question on my lips was the question on the lips of most people who were encountering …
My wife trained as a nurse. Before we had kids and left London she worked on the oncology/haematology ward at The Royal London Hospital, where the care provided to patients and families was as much emotional as it was clinical. This stood her in good stead when, as part of …
Or, put another way, Hipstamatic is a “proper” business as well as a (very) good photography application. I posted last year about how, from the outset, Hipstamatic was walking the walk in terms of monetisation. It clearly had a business plan to go with its idea and its excellent execution. …
A couple of summers ago I got chatting to a guy in the queue to pick up a hire car at Palma airport. Turned out he was an independent cheesemaker from Devon. We nattered for a while in the air-conditioned office whilst our respective families melted in the Majorcan heat …
Process increasingly gets in the way of problem solving. Thus spake John Willshire, Chief Innovation Officer at PHD, at last night’s excellent Firestarters event. The event was generously hosted by Google and masterfully curated by Neil Perkin. John will no doubt post his slides in due course, and I’ll link …
Trying to be something you’re not is too much like hard work. It’s usually stressful and almost always unsustainable. Even if it is with the best intentions. Just ask Bart Simpson, who radically alters his behaviour to impress a virtuous girl called Jenny (voiced by Anne Hathaway no less) in …
There’s a fine line between healthy cynicism and bonfire pissing. And it’s a fine line that the experienced creative industry practitioner has to tread carefully. Especially when she or he is dealing with the fresh-faced envangelism of a young, thrusting brand manager. Marketing can be a ridiculously up itself business …
