A newsletter article I wrote having been inspired by Dave Dye’s interview with the brilliant American creative Jim Riswold. Riswold was responsible for many of Wieden + Kennedy’s most famous Nike ads. The article covers: Read all about it (and subscribe to it) here: Irreverence. Justified.
An edition of my newsletter in which the irresistible truth of the SAS (as portrayed in the TV series Rogue Heroes) is revealed in a few lines of dialogue. This article contains: You can read the article (and subscribe) here: The irresistible truth of Rogue Heroes.
An edition of my newsletter based on some time I spent down a Jesse Armstrong rabbit hole. Armstrong wrote for Peep Show, The Thick Of It, Black Mirror, and Veep. More recently he was the lead writer and showrunner for Succession. Read about: Read (and subscribe) here – The irresistible …
The root meaning of garbled is sifted or sieved. On that basis every message is garbled and brand strategy is a coping mechanism.
You lose fidelity between what you say about your brand & what your customers feel about it. Brand infidelity. Brand strategy is how you cope.
It’s no bad thing for a business to have a chip on its shoulder. It puts fire in the belly of the brand. For brand strategy, it’s good to go fishing for chips.
A brand is a strategy. It should be a framework for making important choices. And not just the obvious ones about what to say and how to say it.
Brand values should be specific and strategic. “My values, three ways” shows how to do this using me as a case study.
Some thoughts for the CEO’s of b2b and service businesses on getting your story straight. A vital component of brand strategy.
Brand values are like genes. They dictate attributes and behaviours. Humans share 98.8% of our genes with chimpanzees. It’s the 1.2% that make all the difference. The same goes for brand values.
