Tone of voice: a very important waste of time
Getting tone of voice right is essential. But trying to precisely define a tone of voice is a waste of time. Tone of voice is a low resolution concept.
Values as culture as strategy- a case study
Summary Once upon a time I was Planning Director at a now defunct digital marketing agency called Blonde. Our values were Flair, Action, Rigour. We chose those values as a strategic remedy for growing pains in the business. We defined them to affect a shift in culture, underpinned by some …