Find your voice and get your story straight
Category: <span>Hindsight and experience</span>

Category: Hindsight and experience

Great clients are a finance director’s nightmare

Three little words. Not those three little words. These three little words. “You’re the experts.” When a client says these words and means them, they might as well have said “I love you”. They might as well have said “I love you” because “you’re the experts” has a powerful emotive …

Digital attitude

90% Tigger, 10% Eeyore. I reckon that’s about the optimal makeup for a digital agency bod. I like Tigger’s can-do attitude and his natural willingness to do then learn. “Mobile apps? Woo hoo! That’s what Tiggers do best!” “Innovative mash-ups? Oh boy oh boy! That’s what Tiggers do the best!” …