Follow the Shoe™. A cynical view of agency marketing.

[youtube=http://www.youtube.com/watch?v=TBjEUyOw_00] Coffee with an ex-client turned into a conversation about “happening” agencies around the world. And from there to a revealing, client-eye view of agency marketing, agency models, agency philosophies and the ™ packaging of agency processes. Said client must have had thousands of cold calls, hundreds of chemistry meetings …

Giving clients what they need, not what they want

I’m in two minds about this old giving-clients-what-they-need-not-what-they-want adage. On the one hand it appeals to the image we agency types like to project of being top-table, C-Suite, trusted adviser consultant types. On the other I shy away from the intellectual arrogance that it implies. I suspect that many clients …