Feed on

I did.

By that I mean both that I did want to, and that I eventually did, manage a creative business. I was MD of an ad agency for over 6 years.

What I didn’t realise then but do now is that it’s actually a pretty shit job for a certain type of person.

As your career progresses in agency land, particularly in account management, you get promoted further and further away from doing the things that attracted you to the business in the first place. And the skills that got you promoted become less and less relevant.

I should have been a planner.

And now I am.

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