Find your voice and get your story straight
Category: <span>Hindsight and experience</span>

Category: Hindsight and experience

Creative quality control shouldn’t be a pain in the arse.

Once upon a time at BBH a hapless traffic “router” (rhymes with “outer”) walked into Nigel Bogle’s office and said “Nigel, have you got a couple of seconds to look at this?” He then handed Nigel a press ad concept, or it may have been a piece of artwork, mounted …

Stories > opinions. QED by Danny Baker and Terry Venables.

I have a lot of time for Danny Baker. He’s as good as listening as he is at broadcasting. And he’s interested in people’s stories. Each Saturday morning his show on Radio 5 Live has several running themes which act as open invitations to ordinary listeners to call in with …

What is Twitter? No seriously, what is Twitter?

Last week I asked someone “what is marketing?” Said someone had just retired after an illustrious career in blue chip marketing departments and a blue chip marketing consultancy. I was expecting an immediate, well-rehearsed response. I was expecting a highly polished definition that was the result of decades of honing …

Good advice that there’s no point giving.

“Don’t blow it all at once.” This is good advice, but there’s no point giving it. You watch your mother, their grandmother, give your child £20 for its birthday and you give the advice that you know won’t be heeded. Appreciating the benefit of delayed financial gratification has to be …

LinkedIn recommendations. A valuable but devalued currency.

I blog therefore I am… …obliged to post a review of the year past. Well fuck that for a game of soldiers. Tweetdeck is amok with links to review and prediction posts already. They’ve even managed to displace the “7 ways to write a list-based blog post” brigade. And I …

The universal social strategy.

I put together this presentation for an “Inspiring Minds” event by The Marketing Society. It’s a simple framework for thinking about “social media” strategy whilst avoiding the pitfalls that can arise from the very term “social media”. I always present with pictures rather than words so the embedded presentation below …

The worst job I ever had.

[youtube=http://www.youtube.com/watch?v=-eDaSvRO9xA&] This Lancashireman is struggling to compete with the extreme, and extremely competitive, privations described by the four Yorkshiremen. Working a twelve hour overnight shift in the (now defunct) Rathbone’s Bakery in Wigan may not be as bad as licking a motorway clean before breakfast, but it felt pretty close …

Is there still (was there ever) no such thing as bad PR?

Those responsible for various recent super injunctions might well be asking themselves this question. And I suspect that a “certain Premiership football player” will have no doubt whatsoever that there is such a thing as bad PR. There certainly appears to be such a thing as bad PR advice from …