Competitive agency X sent a bespoke new business mailer to Blonde client Y.
The creative thrust of said mailer was that Agency X would give its right arm to work on Client Y’s business.
And the mailer included a fake arm.
Only it wasn’t a right arm.
It was a left arm.
Client Y invited us to join in their department-wide laughter at Agency X’s expense.
Rude not to really.
And it’s too good a story not to share.