Find your voice and get your story straight
Category: <span>Client service</span>

Category: Client service

Social media specialist bullies traditional advertiser into submission

This is a harrowing piece of film which reveals the brutal break-them-down-and-build-them-back-up approach being used by some social media agencies and consultants to get traditional advertising clients to lose the message based, paid for interruption mindset and embrace conversation. For “save American lives” read “join the conversation.” For “let go …

Great clients are a finance director’s nightmare

Three little words. Not those three little words. These three little words. “You’re the experts.” When a client says these words and means them, they might as well have said “I love you”. They might as well have said “I love you” because “you’re the experts” has a powerful emotive …

Digital attitude

90% Tigger, 10% Eeyore. I reckon that’s about the optimal makeup for a digital agency bod. I like Tigger’s can-do attitude and his natural willingness to do then learn. “Mobile apps? Woo hoo! That’s what Tiggers do best!” “Innovative mash-ups? Oh boy oh boy! That’s what Tiggers do the best!” …