Find your voice and get your story straight
Phil Adams : Brand Strategy

Blog

Fewer, bigger stepping stones

Fewer, bigger stepping stones. The secret of a good presentation. Each stone should be a big, significant, memorable point. And what carries the leap between each one is the personality, the enthusiasm, the storytelling ability, the belief, the intensity, the passion of the presenter. This way the audience has the …

Ad agencies have an easy life when it comes to self-promotion

Old advertising industry adage “Agencies are crap at advertising themselves.” Whilst there are a few notable exceptions, this remains pretty much a universal truth. And in its universality lies its protection. Because no ad agencies are any good at advertising themselves, they all get judged on the basis of the …

Two C words

Customer = organisation (e.g. Tesco) that buys from a manufacturer. Buy lots of product and have a direct impact on profitability. Think one to one, two-way conversations. Think capital C. consumer = person who buys from a Customer. Buy small amounts of product and have an indirect impact on profitability. …