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Brands are the people behind them

Brands are the people behind them

This has long been true of service brands.

But it is increasingly true of manufacturing brands too.

Once upon a time a brand was a series of values attached to a product by way of design, advertising, user imagery etc

But the logical conclusion of fmcg brands entering social spaces and dialogue channels is that their values and personality will increasingly be a function of the people behind them.

This has huge implications for recruitment, training, reporting structures, internal processes and brand “management”.

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