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TV is a Buyers marketing channel

TV is a Buyers marketing channel

The day that digital marketing for fmcg brands really takes off will be the day that supermarket buyers accept it as a powerful alternative to TV.

One of the most significant effects of TV advertising is its effect on this small but incredibly powerful group of people.

As long as TV support automatically = extra visibility in store, TV will inevitably be the lead marketing channel for these brands.

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