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Why your “viral” probably won’t go viral

Some people have bigger feet than others. Some people have higher IQ’s than others. Some people have exceptionally big feet. Some people benefit from extreme intelligence. Key word = exceptionally. Key word = extreme. In fact most people have feet that are slightly bigger or slightly smaller than the average …

Twitter proves that tone of voice matters

This post was inspired by a random lunch with a profane Welshman. I use Tweetdeck in an attempt to impose some order on the real time opinion and content assault that results from following several hundred people. Most of that content can be filed under ‘professionally useful”. Some generous, well-read …

Digital Magic

I was very much taken by this post by Mike Arauz. It spoke to me. In fact it spoke to the reason that I joined a specialist digital agency after 19 years in advertising. Mike talks about how digital technology lets you do clever tricks. And about how ad agencies …

Giving clients what they need, not what they want

I’m in two minds about this old giving-clients-what-they-need-not-what-they-want adage. On the one hand it appeals to the image we agency types like to project of being top-table, C-Suite, trusted adviser consultant types. On the other I shy away from the intellectual arrogance that it implies. I suspect that many clients …

Ambient awareness is great on Twitter, but not so good in paradise

Some time back I had a visit from the then managing director of Seychelles Breweries. He was an ex-pat Scot looking to return to Edinburgh. Now I myself relocated from London to Edinburgh for a better quality of life but, as you can appreciate, his motivation for a move wasn’t …

Great clients are a finance director’s nightmare

Three little words. Not those three little words. These three little words. “You’re the experts.” When a client says these words and means them, they might as well have said “I love you”. They might as well have said “I love you” because “you’re the experts” has a powerful emotive …