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Old advertising industry adage

“Agencies are crap at advertising themselves.”

Whilst there are a few notable exceptions, this remains pretty much a universal truth.

And in its universality lies its protection.

Because no ad agencies are any good at advertising themselves, they all get judged on the basis of the work they do for their clients.

New digital marketing industry adage

“If they’re not doing it for themselves, how can they do it for you?”

There are lots of digital agencies that are very good at promoting themselves using digital content and social media.

No universal crapness = no excuse, no protection.

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