Summary Once upon a time I was Planning Director at a now defunct digital marketing agency called Blonde. Our values were Flair, Action, Rigour. We chose those values as a strategic remedy for growing pains in the business. We defined them to affect a shift in culture, underpinned by some …
Strategy is Your Words by Mark Pollard On page 155 of Strategy is Your Words, Mark Pollard states that, “Strategy is ideas and ideas are made of words.” If he posted that without context as a Tweet, I expect it would be a red rag to Strategy Twitter. However, unlike …
Defining a brand is an act of realisation. Taking the scenic route to hard-to-reach destinations such as culture and values.
The marketing profession is singularly good at devaluing ideas, which is a shame because it is meant to do the opposite.
My advice is a combination of strategy, experience and perspective. Strategy Strategy is a framework for making decisions. Strategy doesn’t make tough decisions easy, but it should make them simple. In my view, the best strategists are pragmatists not intellectuals. If you hire me to help bring out the best …
No two brand projects are the same. There is no one-size-fits-all brand model or brand framework that will solve every brand problem. However, there are some basic beliefs about how brands work that inform all of my projects. It is their brand not yours. A brand is a set of …
Great advice, great service. Consultancy clients pay for the former and they expect the latter as standard, rightly so.
They focus on money because their parents never told them they were loved. Gary Shteyngart at The Edinburgh Book Festival, 2018 The main character in Lake Success is a hedge fund multi-millionaire. And Gary Shteyngart did hard time in hedge fund circles as part of his research for the …
My grandfather used to breathe through a narrow, puckered mouth when he was concentrating. When he was driving in town, or when he was peeling and slicing an apple for his dog, he made a soft, high-pitched sound that wasn’t quite a whistle. This was a throwback to his days …
