I know how I’m going to die. I know how I’m going to die because the Machine Of Death told me. I read about the Machine Of Death in a book. I heard about the book because it was an Amazon best seller. The book was an Amazon best seller …
I put together this presentation for an “Inspiring Minds” event by The Marketing Society. It’s a simple framework for thinking about “social media” strategy whilst avoiding the pitfalls that can arise from the very term “social media”. I always present with pictures rather than words so the embedded presentation below …
Newcastle United has changed the name of its famous stadium from St James’ Park to the Sports Direct Arena. In the parlance much beloved of digital media planners, the stadium is now “paid media” for Sports Direct. (I am not going to get sidetracked here by the fact that …
Let your next book be a revelation. That was my plea to Bret Easton Ellis when I reviewed Imperial Bedrooms. We shall see whether the next book he writes is a revelation. What I can say is that the next book I read absolutely was. Here is a video of …
Empty. Empty is the feeling left by this book. It’s set in Los Angeles. I bought and read Bret Easton Ellis for the first time on a trip to LA in 1996. But that was American Psycho. Shockingly brilliant. Groundbreaking. Polarising. Impossible to ignore. This is Imperial Bedrooms. And, to …
[View the story “I’m kind of a big deal in Ipswich.” on Storify]
I’m not fed up of waiting for my Facebook timeline to be enabled. Partly because I’m distinctly ambivalent about the whole thing. But mainly because I’ve already got Memolane. Memolane is a comprehensive timeline that aggregates all (or as much as you want) of your social stuff in one elegant, …
People respond well to original, adventurous, slightly mad ideas. This applies equally to marketing communications and to fundraising events. As Tim Fitzhigham said during his talk at the Royal College of Physicians Edinburgh on Saturday night, Tell someone that you’re going to run 40 miles in the desert, or that …
This tweet appeared amidst a Tweetdeck sea of grief and eulogies, prompted by the death of Steve Jobs. I caught my breath a little. And I was caught in two minds. On the one hand it was classic, no-holds-barred Mash satire. Funny, frankly. On the other the Mash tweet “broke” …
My dad used to work for the Fibreglass division of Pilkington. His business cards were made out of glass fibre. They were well cool. My mate Mark runs Sandstorm Kenya. His business cards are made out of leather. If anything they’re a little bit cooler. These business cards leathers are …
