Sandstorm’s elegant business cards. How much versatility, utility and interactivity can you pack into a piece of scrap leather?.

My dad used to work for the Fibreglass division of Pilkington. His business cards were made out of glass fibre. They were well cool.

My mate Mark runs Sandstorm Kenya. His business cards are made out of leather. If anything they’re a little bit cooler.

Contact details deliberately blurred out.

These business cards leathers are made from off-cuts from the process of making luxury, “safari grade” luggage. Potential waste is efficiently recycled into something useful.

These business cards leathers cause a stir. Apparently the five minute conversation between five people that ensued when I was given this one is not unusual.

And here I am blogging about it.

These business cards leathers are most definitely social objects.

In the hands of a naturally engaging, natural storyteller like Mark I’d imagine that these business cards leathers are an efficient sales tool. Who needs a 20 slide Powerpoint presentation when people can enjoy the tactile feel of a piece of your product whilst you use it as a prop from which you can talk brand, product quality, ethical manufacturing and any other corporate back story?

What’s more these business cards leathers are much smaller than an iPad, they don’t need recharging and they are presentation and leave-behind aide-memoir rolled into one. They are distinctly non-digital but they have versatility, utility and interactivity in spades.

These business cards leathers are an elegant solution that speak directly to the engineer in me.

In engineering, a solution may be considered elegant if it uses a non-obvious method to produce a solution that is effective and simple. An elegant solution may solve multiple problems at once, especially problems not thought to be inter-related.

Source : Wikipedia (where else?)

One Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.