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Monthly Archive for May, 2012

Attitude and behaviour are the chicken and egg of the marketing world. For the longest time it has been generally assumed that you change attitudes in order to change behaviour. There is a pleasing, intuitive, logical linearity to that view of the world. It’s a view of the world that is funnel-shaped and labelled AIDA. […]

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Most people share links on Twitter. Not many people make an active effort to sell them. An effective sell tells you what the link is about and why it’s worth your while to click it. (i.e. why this link in particular, above all those others that are trickling down your various Tweetdeck columns, deserves your […]

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Digital people.

There will be digital people in the meeting won’t there? I overheard someone say this during a visit to the office of another agency some time in the last couple of weeks. (I’ve visited quite a few in several cities. No names no pack drill). It’s nearly six years since I worked in a “non-digital” […]

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Diageo (global drinks giant) picked a fight with Brewdog (small Scottish brewer). I’m not going to reiterate here what fight they picked, but you should read all about it from the mouth of the Brewdog horse. This post won’t make much sense if you don’t know the background. Suffice to say that it was the […]

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Notice anything unusual about this photograph? (Apart from the crappy exposure control and lack of Insta-filtering). I’m talking about the blue curtain where normally there would be Powerpoint. Cory Doctorow was mightily impressive at Wednesday night’s Google Firestarters event. He was, as they say, great on his feet. And he was on his feet for […]

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This is how we want the world to work because it makes our jobs easier. This is Paul Adams talking about influencer theory in his book Grouped. We want the world to work in such a way that our content flows from us via influential hubs to mass audiences (for free). But that which makes […]

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