Unless stories of its demise are greatly exaggerated, the social bookmarking service Delicious is not long for this world. This is really sad news. It’s also a wake-up call. It’s sad because Delicious is one of my favourite web applications. A searchable database of my favourite links, tagged by me …
No names no pack drill in this post. I looked on yesterday as opportunity knocked. Opportunity knocked to create some high credibility, high visibility, on-brand noise for one of our clients. Trouble was that the opportunity in question was of the social media variety. Also known as the serendipitous, unforeseen, …
This is a harrowing piece of film which reveals the brutal break-them-down-and-build-them-back-up approach being used by some social media agencies and consultants to get traditional advertising clients to lose the message based, paid for interruption mindset and embrace conversation. For “save American lives” read “join the conversation.” For “let go …
So you think you’ve got a community, huh? Does your community engage with each other around a shared interest in you? Does your community believe that you’re interested in them as human beings rather than a sales channel? Foiled Cupcakes has that kind of community. Foiled Cupcakes is a delivery-only …
So you think you’ve got a community huh? Does your community really give a damn whether you are making a living out of what you do? Would your community feel guilty if it felt it had done something to adversely affect your livelihood? Steve Lieber has this kind of community. …
So you think you’ve got a community, huh? How much does your community care about you? To what extent does your community get off on the idea of working together to realise a dream? Would this community of yours rally round and propel your book to #1 on Amazon on …
I always complete my own review of a book before I read anyone else’s. Hopefully that stops me sounding like a book reviewer. Sometimes, if another reviewer agrees with me, but expresses my feelings better than I could, I’ll quote and link to them in an edited version. Or I’ll …
1) PASSION for or about something is inherently attractive. Genuine passion is highly attractive. You’ll know this if you’ve ever interviewed someone for a job. The stand-out candidates are often those who, either by luck or by design, end up talking about something about which they have a real passion. …
Well done the Red Bull Formula 1 team for taking first and second places in yesterday’s Japanese Grand Prix. And well done to the Red Bull social media team for reaching 9,000,000 fans on their Facebook page. A good week all round for everyone associated with the brand. Red Bull …
I finally got to play with my new Storify beta invitation. Unfortunately the embed option works on self-hosted WordPress blogs, but not here on wordpress.com. So you can read my first Storify story here. And you can see it embedded, along with my initial observations, in the Blonde blog here. …
