My dad used to work for the Fibreglass division of Pilkington. His business cards were made out of glass fibre. They were well cool. My mate Mark runs Sandstorm Kenya. His business cards are made out of leather. If anything they’re a little bit cooler. These business cards leathers are …
Competitive agency X sent a bespoke new business mailer to Blonde client Y. The creative thrust of said mailer was that Agency X would give its right arm to work on Client Y’s business. And the mailer included a fake arm. Only it wasn’t a right arm. It was a …
Crowdlistr is a simple, smart idea that adds value to Twitter users who are interested in community. It allows you to open your Twitter lists such that, rather than self-curating, other users can add themselves. It facilitates a crowd-sourced approach to creating a Twitter list. You create a list in …
Patrick : All you need is a box. Spongebob : And imagination. It is the oldest parenting cliché in the book that kids play more with boxes than with the toys that came in them. Boxes are more fun because they provide an outlet for imagination. And it’s not just …
T-Mobile has disobeyed its own (flash) mob rules with its royal wedding ad. Last night, on the train home, I jotted down a list of T-Mobile values on the back of a receipt. (Sorry Evernote, I still love you.) These values are my out-take from the brand’s recent flash-mob style …
My daughter built a helicopter yesterday. Her sisters were variously texting, Facebooking, Wii-ing, watching crap TV, bickering and begrudgingly walking the dog. But she, aged six, took it upon herself to turn a cereal packet and some yogurt pots into a VTOL plaything. She decided to build shit. As in …
Before The Creatives See It is a Facebook page that exposes and “outs” the magpie instincts of advertising creatives by sharing the original content that it predicts will be appropriated into advertising in the near future. A creative director that I used to work with was refreshingly candid about …
Seven words that make your heart sink. The seven words that made Patricia McDonald‘s heart sink in the February post of the month (Planning for participation) were… Then people can upload their own versions. I completely second that emotion. But I’d also add the seven words that make every digital …
It took me a while to find an alternative title for this post. “A trip down Memolane” was the first choice but an instinct, finely honed over 22 years working with ideas, told me that I might not be the first person to coin that particular phrase. Memolane (my Memolane) …
It’s not often that a TV ad stops you in your tracks when you have your back to the box. But I had a “bugger me someone’s got Morgan Freeman to voiceover their ad” moment yesterday. You can recreate that moment by pressing play below and turning your back on …
