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Category: <span>Ideas</span>

Category: Ideas

Sandstorm’s elegant business cards. How much versatility, utility and interactivity can you pack into a piece of scrap leather?.

My dad used to work for the Fibreglass division of Pilkington. His business cards were made out of glass fibre. They were well cool. My mate Mark runs Sandstorm Kenya. His business cards are made out of leather. If anything they’re a little bit cooler. These business cards leathers are …

Crowdlistr – open, crowd-sourced Twitter lists.

Crowdlistr is a simple, smart idea that adds value to Twitter users who are interested in community. It allows you to open your Twitter lists such that, rather than self-curating, other users can add themselves. It facilitates a crowd-sourced approach to creating a Twitter list. You create a list in …

What Spongebob Squarepants can teach us about modern ideas and capturing the imagination.

Patrick : All you need is a box. Spongebob : And imagination. It is the oldest parenting cliché in the book that kids play more with boxes than with the toys that came in them. Boxes are more fun because they provide an outlet for imagination. And it’s not just …

T-Mobile Royal Wedding. Big, clever, funny… but not wide enough.

T-Mobile has disobeyed its own (flash) mob rules with its royal wedding ad. Last night, on the train home, I jotted down a list of T-Mobile values on the back of a receipt. (Sorry Evernote, I still love you.) These values are my out-take from the brand’s recent flash-mob style …

Magpie outing.

  Before The Creatives See It is a Facebook page that exposes and “outs” the magpie instincts of advertising creatives by sharing the original content that it predicts will be appropriated into advertising in the near future. A creative director that I used to work with was refreshingly candid about …

Viral is an objective, not a self-fulfilling prophecy.

Seven words that make your heart sink. The seven words that made Patricia McDonald‘s heart sink in the February post of the month (Planning for participation) were… Then people can upload their own versions. I completely second that emotion. But I’d also add the seven words that make every digital …

Memolane is so good it almost makes me want to join Foursquare.

It took me a while to find an alternative title for this post. “A trip down Memolane” was the first choice but an instinct, finely honed over 22 years working with ideas, told me that I might not be the first person to coin that particular phrase. Memolane (my Memolane) …