It took me a while to find an alternative title for this post. “A trip down Memolane” was the first choice but an instinct, finely honed over 22 years working with ideas, told me that I might not be the first person to coin that particular phrase.
Memolane describes itself as “your time machine for the web”. Basically it allows you to aggregate content from all (well most) of your social platforms in one place, creating an easy to navigate and easy to explore timeline of content. You have full control over privacy settings. So, in effect, it’s a well organised, beautifully presented, comprehensive social media diary. It’s one of those simple, elegant ideas that makes you wonder why no-one has done it before.
The end result makes it all look very easy but, with multiple API’s to work with and integrate, I dare say it wasn’t. This excerpt from a blog post by Nikolaj Hald Nielsen (Co-founder and lead API bod) serves to illustrate just how cool Memolane is, and that making it work was a non-trivial exercise.
Having had but a brief play with it so far, I’d say that it’s pretty darn close to being Baby Bear’s porridge (“just right”) in terms of that age-old balancing act between simplicity and useful functionality.
For instance you can share links directly to individual “memos” within the “lane”.
And there’s a lovely looking feature that I haven’t had the chance to play with yet that allows you to collaborate with friends to co-create a Story around a particular event by pooling content from multiple users.
Seeing how different forms of content come together in Memolane almost makes me want to join Foursquare. The content that’s being pulled into my Memolane at the moment makes it clear what I was doing and thinking on a given day, but it could be enhanced with additional data to remind me of where. So, whilst for most users Foursquare is a real time tool, for me its value would be retrospective. Hmmm. Maybe.
From what I’ve seen I’d thoroughly recommend signing up for a Beta invite, or a launch notification.