Busking on WeTransfer. A new model for online advertising?

I’ve had cause to send several large, camel-sized files recently to clients whose firewalls act like the eye of a needle. The alternative options in these circumstances include Basecamp (for clients with whom we have Basecamp communications already set up) or third party services such as YouSendIt. These work just …

Honda 1 : Nike 0

Twitter went nuts over the last few days about the full-length-feature-version Nike World Cup ad. This one. But I just don’t get it. It’s the same old Nike formula. Yes it’s an epic. But it’s not “epic”. Yes I smiled at the Homer Simpson / Ronaldo vignette. Yes (big fucking …

Digital Magic

I was very much taken by this post by Mike Arauz. It spoke to me. In fact it spoke to the reason that I joined a specialist digital agency after 19 years in advertising. Mike talks about how digital technology lets you do clever tricks. And about how ad agencies …