Find your voice and get your story straight
Category: <span>Ideas</span>

Category: Ideas

Busking on WeTransfer. A new model for online advertising?

I’ve had cause to send several large, camel-sized files recently to clients whose firewalls act like the eye of a needle. The alternative options in these circumstances include Basecamp (for clients with whom we have Basecamp communications already set up) or third party services such as YouSendIt. These work just …

Honda 1 : Nike 0

Twitter went nuts over the last few days about the full-length-feature-version Nike World Cup ad. This one. But I just don’t get it. It’s the same old Nike formula. Yes it’s an epic. But it’s not “epic”. Yes I smiled at the Homer Simpson / Ronaldo vignette. Yes (big fucking …

Why your “viral” probably won’t go viral

Some people have bigger feet than others. Some people have higher IQ’s than others. Some people have exceptionally big feet. Some people benefit from extreme intelligence. Key word = exceptionally. Key word = extreme. In fact most people have feet that are slightly bigger or slightly smaller than the average …

Digital Magic

I was very much taken by this post by Mike Arauz. It spoke to me. In fact it spoke to the reason that I joined a specialist digital agency after 19 years in advertising. Mike talks about how digital technology lets you do clever tricks. And about how ad agencies …